Can I publish directly to Instagram or Facebook?
Yes. Connect your accounts once and Postpane publishes for you — Instagram, Facebook, LinkedIn and TikTok. Schedule a post to a date and time and it goes out on its own; you'll see the result per account, so if one network fails you know exactly which.
Can I use my own photos and videos?
Yes, and most people do. Upload your own images, carousels or video and schedule them straight from the calendar. Everything you upload stays in the media library to reuse, and hashtag sets you use often can be saved as a group and applied in one click.
Can I see and reply to comments in Postpane?
Yes. Comments on a published post are shown on the post itself, grouped by the account they came in on, and you can reply from there. It works on every network Postpane publishes to except TikTok, which doesn't offer comments through its API.
What analytics do I get?
Every plan shows likes, comments and shares for each post, per account and in total. Paid plans add views, impressions, reach and engagement rate. Every channel also has its own page with the full history of what it has published.
How is Postpane different from Buffer or Hootsuite?
Postpane schedules and publishes the way they do — one calendar, your connected accounts, posts going out on time. The difference is what sits either side of it: your media library and saved hashtag groups before the post, and per-account results and comment replies after it. On top of that, AI that designs branded posts and carousels from a sentence.
What does the AI do?
It writes and designs posts for you. Describe an idea and Postpane builds a branded post or carousel, with the caption and hashtags, in your brand kit's colours, fonts and logo. Then edit it by hand or ask for changes. Every plan includes monthly credits for it, Free included.
How does the AI generation work?
Describe your idea in plain language — a sentence, a campaign angle, or a topic. Postpane generates a complete branded post with copy and visual design applied, then opens it in the editor so you can refine it and send it to the calendar. Set your brand colours, typography and logo once and it applies them to everything it generates, adapting copy length and tone per platform.
Can I work with a team?
On Pro and Agency. Pro includes five people and Agency fifteen, each invited with a role that decides what they can reach, and both can define their own roles beyond the built-in ones. Free and Creator are single-user.
Is this only for large teams?
No. Postpane is built for any team size — solo founders, individual creators, and growing marketing teams. The Free plan is a genuine starting point, not a locked-down trial.