• Brand voiceAlso: Tone of voiceThe consistent personality and tone your brand uses across everything it writes.
• Carousel postAlso: Swipe postA multi-image or multi-slide post people swipe through, common on Instagram and LinkedIn.
• Content calendarAlso: Social media calendar, Editorial calendarA schedule that maps what you'll post, where, and when — across your social platforms.
• Content pillarAlso: Content themeA recurring theme or topic bucket that your social content keeps coming back to.
• Engagement rateThe share of people who interact with a post — likes, comments, shares, saves — relative to its reach or your following.
• HookAlso: Opening lineThe first line of a post, designed to stop the scroll and pull people in.
• Social media schedulingPreparing posts in advance and setting them to publish automatically at chosen times.
• User-generated contentAlso: UGCContent about your brand created by customers or fans rather than the brand itself.