A multi-image or multi-slide post people swipe through, common on Instagram and LinkedIn.
A carousel is a single post containing several swipeable slides — images, graphics, or a mix. Each slide advances a small idea, so the format suits step-by-step tips, lists, before-and-afters, and storytelling that benefits from pacing.
Carousels often earn strong engagement and saves because swiping is interactive and the value is easy to package per slide. The craft is in slide one (the hook) and a clear reason to keep swiping; consistency of layout across slides keeps it looking intentional rather than thrown together.
Example
A '5 caption mistakes' carousel: slide 1 the hook, slides 2–6 one mistake each, final slide a CTA to follow.
Postpane applies your brand kit to every visual, so a carousel's slides stay cohesive from first swipe to last.
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